Threat intelligence fails in two distinct ways: an early signal you can't place in your own environment is just noise with a timestamp, and environment context applied to intelligence everyone can license arrives a week too late. What's worth paying for is intelligence that's both early and yours.This one-page buyer's guide from Dataminr gives security leaders and CTTI practitioners 12 concrete demands to bring into any vendor evaluation — organized across three clusters: Know It's Coming, Know It's Yours, and Act On It. Each demand includes an exact question or test to run in a live demo, so you're testing vendors rather than trusting them.Highlights include how to verify pre-advisory detection lead times on real CVEs, how to confirm your own asset IDs appear inside live alerts, how to test cross-stack search without a query language, and why the middle cluster — environment relevance — is the one almost no vendor can actually demonstrate on your data.Referenced in the Gartner Hype Cycle for Security Operations 2026 under Unified Cyber Risk Intelligence (UCRI).